Work Shop

The Consumer-Driven Transformation of Commercial Real Estate

What are the effects of accelerating technology and changing consumer behavior on real estate?

Work Shop explores the growth of retail, fueled by smartphones and apps, in the post-pandemic world.

BUY NOW

Available in eBook and print from fine retailers globally, including

Meet the Author: JOE BRADY

Author, Speaker and International Corporate Real Estate Expert

JOE BRADY is an international corporate real estate expert who had a front-row seat to the evolution of retail, from brick and mortar to omnichannel, and is now seeing the same forces at play in office real estate. He has led real estate for Walgreens and scaled The Instant Group across the Americas while writing, speaking, and advising on the impact of accelerating technology, changing consumer behavior, and implications for consumer real estate. This is his first book.

Work Shop peers into the past, present and future of Commercial Real Estate

Whether for an owner, occupier, service provider, or other engaged stakeholder, Work Shop provides insight and implications that cannot be ignored.

The history of technology and work

What can we learn from previous eras of technological disruption and their impact on built space?

The shifts that are currently afoot in CRE

How is the consumer revolution, accelerating technology and other shifts impacting Corporate Real Estate?

Predictions and prognostications for the future

What does the future hold for CRE, in both the near term and the long term?

Download a sneak peek of Work Shop

In these first 2 chapters of Work Shop, you'll discover:

A look at the history of work, from the Agrarian Age through to the current, Conceptual Age
A brief history of platform shifts, the technologies that shape culture and ultimately our built environment
A view of the modern workplace landscape and the core components that define its uniqueness
The "New-Collar" Economy, what that means, and why it's imperative to understanding the future of CRE
Why the future of corporate real estate is less about data than you might think

Praise and Testimonials

A fascinating tour through the biggest topics facing commercial real estate, covering everything from the first simmering of the online shopping explosion to return-to-office mandates, the doom-loop, and the long-run impact of AI. Joe’s experience makes this a true insider's perspective. Packed full of stories, insight, anecdotes and research, this is a must read

Nicholas Bloom | Stanford University

In a world filled with people ready, willing, and able to accept a future of someone else’s making, Work Shop exposes the future we can make. As radical changes in work and workplace continue to transform commercial real estate, Work Shop reveals the underlying needs, emergent behaviors, and behavioral economics that will inform, inspire, and make the future we deserve.

Thomas Stat | Innovationist and Founder, 11 Consulting Group

Work Shop illuminates the way forward for commercial real estate. Readers will understand not just why the future does not fit in the containers of the past, but how to re-think, re-invent and re-imagine the future.

Rishad Tobaccowala | Author. Advisor. Speaker.

Work Shop is a must read for commercial real estate professionals. I couldn't put it down. Our business is changing at an ever increasing rate, and as Joe puts it, consumer primacy is here to stay in retail and the office. So many insights and thoughtful case studies to apply to the future.

Nick Hodge | CEO & Principal, Essential Growth Properties

Whether you're an industry veteran or a newcomer, Work Shop offers invaluable insights and actionable strategies for navigating the rapidly evolving landscape of commercial real estate. Based on years of experience and meticulous research, Joe sheds light on the symbiotic relationship between consumer demands and the built environment. His approach challenges industry norms, advocating for a consumer-centric model that prioritizes flexibility, sustainability, and community.

Tom McGee | President & CEO, ICSC

Joe Brady’s Work Shop is an essential read for anyone in the commercial real estate sector. It brilliantly captures the transformative impact of consumer behavior and technology on the industry. Brady’s insights into the post-pandemic retail landscape are both profound and practical, making this book a valuable guide for building owners, decision-makers and service providers alike.

Jon Harris | Chief Communications & Networking Officer, Conagra Brands

WORK SHOP by JOE BRADY

Commercial real estate (retail and office) represents a $7 trillion asset class that is slow to change and currently under increasing pressure.

What are the effects of accelerating technology and changing consumer behavior on real estate? Work Shop explores the growth of retail, fueled by smartphones and apps, in the post-pandemic world.

Whether you are a building owner or decision maker, service provider to the industry, or engaged participant, this book will provide history, context, and ideas for commercial real estate to evolve and thrive in the conceptual age.

Available in eBook print from fine retailers globally, including